A favourite fashion brand

VERSACE

Founded in 1978 by Gianni Versace, Versace is one of the world’s most prominent fashion houses. Established in Milan, the brand is acclaimed for being a symbol of Italian luxury, Versace are known for producing various fashion and lifestyle products including haute couture, prèt-à-porter, accessories and fragrances which all feature the brand’s iconic Medusa logo. With more than 130 Versace boutiques around the world, there is no doubt that the brand has built a legacy over the last 4 decades. Versace is adored by many, having its designs showcased on red carpets by many famous faces over the years, such as icons like Micheal Jackson and Princess Diana.

Versace is known for its very recognisable style, the designs are powerful, seductive and designed to perfectly flatter the female figure. The fashion house is known to push boundaries of clothing using heavy metal detailing and bright colours to create sexy and luxurious pieces. The Versace aesthetic is known for bold colours, daring cuts and focuses heavily on sex appeal.

As of recent years, Versace has shown a more conscious effort to encompass sustainability in their brand, making it a crucial part of their marketing stratergy. The brand has said that they are approaching sourcing in a more holistic way, making sure to do everything they can to keep their carbon footprint down and support biodiversity. Versace is taking the necessary steps towards being a more sustainable and eco friendly brand, one of the biggest actions they have taken being going completely fur free in 2019.

Versace’s recent collections have been new and refreshing yet sticking to the brand’s signature recognisable style. One of its biggest collections as of late being “La Vacanza” which debuted in Cannes and is co-designed by famous singer Dua Lipa, one of Versace’s most prominent muses.