Favourite Fashion Brand
All Saints
All Saints, founded in 1994. A first British founded clothing brand started in East London continuously spreading worldwide, just like their sustainability sales increasing. With now 80% of their clothes being ecofriendly and sustainable more and more celebrities are caught wearing their authentic garments.
Most known for enforcing individuality, being their own brand and of course their faux leather jackets. The style of the shop, website and clothes all fit perfectly together with its own unique flair. Having a niche target audience meaning anyone is welcome to share their individuality with All Saints and having a wide community, like wise to celebrities wearing their brand ranging all the way from Princess Eugene to movie actors such as Lili Reinhart and popstars like Selena Gomez and Kelly Clarkson. Although having a niche target audience age they work with students in smaller collaborations and also offering a discount to ma y students.
All saints having a “quintessentially British style” makes it an easy and ready to wear brand with anyone’s day to day lifestyle. Worn in Jeans. Lived in leather jackets. Unique yet neutral tops. The style is hard to not love, all the way from its vintage rock ‘n’ roll pieces to its hip modern style. A staple style to own.
All Saints style being enjoyed throughout the stores indulge people into their shops, with the not so perfect brick walls, industrial warm lighting, concrete floors, and “grungy” aesthetic. They use this style all across from their websites to events and to shows, even with their staff members styling their garments.
Spreading from the United Kingdon all the way to Canada and everywhere in between, All Saints style is becoming more and more popular with its wide demographic. Street Wear. Home wear. City living wear. Work wear. Offering clothes for all occasions. As well as their famous boots and bags of course!
All saints is known as a prestigious brand but not quite luxury, making it affordable to the wider target audience, especially for their authentic and good quality garments
All Saints work with smaller less known home town brands, artists, models, musicians, and designers and now globally too, in their community projects known as “All Together”. Where they share underground artists and take to the streets of London to spread their work with All Saints garments. Mostly working towards inclusivity as well as expressionism between the community and every subculture included.