My Favorite Brand
TEAM WANG design
TEAM WANG design was founded in 2020 by Chinese star JacksonWang and his good friend Henry Cheung. Cooperating with STOCKX, artist MONET, PALM ANGELS and other international brands, it incorporates JacksonWang’s personal branding and unique design concepts, and the overall style and design is very recognizable.
The brand has a very attractive concept: Know yourself, make your own history. The founder believes that fashion is not just about wearing the best brand, but finding your own style and confidence. The brand maintains a simple silhouette and a single color in its designs, adhering to the minimalist movement and refusing to be overly decorative. It advocates grabbing random pieces from the closet without the need to bother with matching. The brand is interpreted through the wearer’s personal style. Mostly street + hip-hop black and white clothing with a prominent TEAM WANG logo, a typical Monogram style.
TEAM WANG builds the concept of the “invisible man”, it does not choose to use hangers and models to present the clothes. Instead, it uses the texture and movement lines of the garments themselves. While the brand develops its main collections, there are also some very special themed collections, such as the dreamy and romantic Glitter Collection, which presents a summer party with the Chinese national flower, peony, as the main element, combined with a soft color palette. This at the same time takes care of those who tend to have a need for more colors and elements in their clothing. By setting up pop-up stores in the city to attract netizens, consumers to visit and buy with a good-looking, fun experience. Several branded series of themed spaces were created to create an immersive experience that successfully portrayed the brand’s pioneering image. Increase revenue while saving costs and attracting more potential consumers through internet traffic.
The brand initially capitalized on its founder’s traffic and fan base as a celebrity, gaining a lot of exposure and buzz right after the brand was launched. Most of the other Chinese celebrities’ brands in China stopped strictly controlling the quality of their products after the first collection was released and they quickly recovered their costs and gained profits from the celebrities’ traffic. TEAM WANG, however, has maintained the high quality of its clothing after the release of its first series, with novel themes and uniformity in the style of the series, which has allowed the brand to have a larger market without losing fans in the following years. And JacksonWang’s own reputation has also been enhanced. Which is a very successful case of brands and celebrities using self-generated features and strengths to feed off each other.