My favorite fashion brand
Chanel
Chanel was founded in 1910 by Gabrielle Chanel and has been established for 113 years, with Robust brand culture heritage and deep-rooted brand image value.
Gabrielle Chanel is a legendary woman. She broke the tradition and designed minimalist, comfortable, and open clothing in a social context that binds women and created a clothing brand that women are no longer restrained.
It has an elegant style, and simplicity and exquisiteness are the style of their products. The classic double C logo, camellia, and tweed are all Chanel symbols that consumers remember.
In 1983, Karl Lagerfeld served as the fashion director of the chanel. Since then, Karl Lagerfeld has continued the elegant tone of the brand while maximizing the use of the double c logo and designing one sensational fashion product after another. Even now, the bags he created, such as classic flap, leboy, coco handle, and 19 bags, still sell well despite rising prices.
After Coco Chanel designed 2.55 in the eighties, Lagerfeld launched the flap bag with CC lock, now the classic flap bag. From the beginning to now, the classic flap bag has been a Chanel staple bag, whether it is in the European and American markets or Asian markets, very popular with consumers. Even though the annual price increase of this bag reached 35%, countless consumers are still scrambling to buy. Chanel handbags are highly sought-after, iconic statement pieces, and demand is always higher than supply.
Karl Lagerfeld has been named Artistic Director of CHANEL. He brought life back into the Cruise collections, introduced the Métiers d’art and pre-collections, restored Haute Couture to its former glory, and created the CHANEL Ready-to-Wear collection as we know it today.
Karl Lagerfeld mixes elements and styles into a new interpretation of Chanel‘s classic style. He continues the classics in innovation. For example, he innovated the tweed jacket, making this style a traditional symbol of Chanel.
The show it designs can always surprise people. In the past few decades, Chanel‘s show theme has been constantly innovating, which is surprising every time. For example, in the spring 2019 ready-to-wear, he moved to the beach indoors, surrounded by the sea, where the models performed a fashion show full of summer vacation.
To sum up, Chanel is a leader in the market share of luxury goods, with a loyal customer base. At the same time, their vital brand assets and financial situation support the brand, which can make many consumers trust them and support their continuous innovation.