My Favorite Fashion Brand
Nestled in the heart of New York City’s bustling SoHo district, the Ralph Lauren Double RL store stands as a testament to the enduring allure of American heritage. In an era of fast fashion and fleeting trends, Double RL, also known as RRL, represents a commitment to timeless quality, craftsmanship, and a deep-rooted connection to the rugged spirit of the American West. Founded by the iconic fashion designer Ralph Lauren, the Double RL brand was born out of a passion for preserving the rich history of the American West. Ralph Lauren himself has always been drawn to the enduring style of this region, and it’s this love that gave rise to the Double RL label in 1993.
Double RL’s aesthetic is firmly rooted in the rugged landscapes of the American West. From the dusty trails of the Southwest to the rustic charm of the Rockies, each collection pays homage to the authenticity and grit of this unique culture. The brand’s meticulous attention to detail is apparent in every piece, from its denim jeans that are washed and aged to perfection to its hand-stitched leather jackets that exude rugged elegance. What truly sets Double RL apart is its commitment to craftsmanship. Every item is a labor of love, crafted with a dedication to quality that harks back to a bygone era. The brand’s dedication to heritage techniques, like using indigo dyes and hand-distressing, ensures that each garment tells a story of its own. When you wear Double RL, you’re not just wearing a piece of clothing; you’re donning a piece of history. The store in SoHo is more than just a place to shop; it’s an immersive experience. Step inside, and you’ll be transported to a world of weathered wood, vintage signage, and antique curiosities. The ambiance is designed to evoke the feeling of walking into an old Western mercantile. Double RL’s commitment to sustainability is another important factor of its brand culture. The brand actively seeks out eco-friendly materials and processes, making it a conscious choice for those who want to embrace heritage style while also caring for the planet.
In a world of disposable fashion, Ralph Lauren’s Double RL brand stands as a beacon of craftsmanship, and enduring style. It’s a reminder that fashion can be more than just clothing; it can be a reflection of history, a celebration of heritage, and a commitment to quality that transcends trends. When we wear Double RL, you’re not just wearing clothes; you’re wearing a piece of the American West’s rugged spirit and the enduring legacy of Ralph Lauren himself.