My Favourite Brand
Acne Studios is best known for their innovative technology, contrasting silhouettes, creative collaborations and trendy visuals. Acne Studios definitely owns their key pieces and features within the brand which makes them stand out. The most easily identified feature is certainly the Face Logo and this logo can be left very recognisable. It’s simple and represents the brand. Another one would be the mohair checkered scarf, because of its huge design, blocks of mismatched colours that neatly meld together, and a large “Acne Studios” insignia on the hem, this scarf is a true statement item that completely transforms an outfit.
The company’s founder and well-known designer Johansson refers to the “maximalist minimalism” design language that is created by the deliberate contrast of materials, textures, and varied colour palettes including “millennial pink”.
The nordic design principles of Acne Studios are present in ready-to-wear. Whether you’re sporting men’s, women’s, denim, or footwear from Acne, or one of their cult scarves or shearling jackets, odds are good that you’ll look unapologetically stylish. Everything we adore about Swedish fashion is present at Acne Studios, but it’s utterly fresh, or perhaps we should say original. The juxtaposition of design and attention to detail, with a focus on tailoring, an eclectic use of materials, and specially created textiles, that is Jonny Johansson’s trademark, defines the collections. The collections include denim, footwear, accessories, and ready-to-wear for both men and women. The variety the brand provides and how unique it is, it definitely draws the attention to customers and buyers