My Favourite Brand

Tiffany & Co has a rich history spanning nearly a century and has grown from a small jewellery house to an iconic, world renowned luxury goods brand. The elegant Tiffany blue is immediately recognisable around the world and is at the face of the brand, making the colour a staple in any jewellery collection. Legendary stars, such as Beyonce and JayZ are affiliated with the brand, the Tiffany house is the official jeweller for the renaissance world tour, meaning this jewellery really does span worldwide. Beyonce was the fourth person to wear the priceless Tiffany diamond, showing us the exclusivity of the brand itself, this adds to the allure of the brand and shows what it means to wear a piece from the Tiffany house. The Tiffany experience in itself feels luxury and easy, from scrolling through the website, accented with the Tiffany blue, to choosing, perhaps a piece of jewellery at an appointment in a beautiful Tiffany & Co shop. The iconic Tiffany diamond was recently remastered, the pendant/brooch honours the original Tiffany diamond and nods towards the rich history of the tiffany brand itself, that has multiple layers from the steady growth of the brand. Non profit organisations, specifically responsible mining and coral conservation, receive grants from the Tiffany & Co foundation, proving the consciousness of the brand itself in an industry that is constantly changing and churning out more and more product. Tiffany plans for net-zero emissions through sustainable buildings by 2040, the thought towards our climate creates hope within the industry that luxury brands are taking steps towards a cleaner environment. In 2022 more than 65% of the popular blue Tiffany boxes was recycled content, Tiffany has stated they want to sustainably source 100% of the blue boxes. A newsroom can be found on the Tiffany & Co website, which keeps loyal customers interested and updated whilst simultaneously pushing product through stories and headlines; the branding is clear, however clever and sleek.