My Favourite Brand
Bottega Veneta, an Italian fashion brand based in Milan, was established in the fashion industry because of its impressive heritage and elevated aesthetic, as well as its exquisite sense of craftsmanship.
Bottega has captured the attention of fashion followers all over the world with its unique craftsmanship and upscale leather.
As one of the most eye-catching brands during the epidemic, Bottega has made a brand reputation with its simple and neat shape, strong single products, and marketing “BV Green”. In the era of the epidemic, people have returned to calmness and prefer to have products that can be worn for a long time. Bottega has once again captured consumers with its fashionable but not outdated design. Bottega can definitely be among the top of plenty of fashion brands because of maintaining its style while making continuous progress in tailoring and craftsmanship.
The classic knitting elements can be seen everywhere on Bottega’s bags, small leather goods, and shoes. Especially the re-design of the knitting elements by former design director Daniel Lee, which has revitalised the brand and is loved by the market again.
Every product of Bottega is eye-catching, especially when the combination of leather goods and streamlined metal seems to connect the classic and the future. Even if Bottega’s bag does not carry any logo on the surface, the insider can easily identify “Oh, this is Bottega Veneta’s bag. This is the unique charm of Bottega.
The current designer Matthieu Blazy shows the “clothing art” to the fullest. Craft in motion and quiet power is the best interpretation of his Bottega Veneta. Mathieu knows the importance of exquisite craftsmanship to a brand, and design is also the core of the brand. Bottega CEO Leo Rongone also said that Bottega was born from the creativity and passion of craftsmen. Mathieu took into account the collectibility of each piece of clothing and how each buyer should match it.
Not only that, as a company that has Bottega Veneta and many other fashion brands with their own distinctive characteristics, such as Gucci, Saint Laurent, Balenciaga, and Alexander McQueen, I also appreciate the corporate values of Kering Group, such as empowering female artists, focussing on gender equality and environmental protection. Kering has also been committed to protecting humanistic works and arts, and Kerning returned the auctioned Old Summer Palace cultural relics “Rat Head” and “Rabbit Head” back to China. I sincerely believe that Bottega Veneta and other brands can better implement the concept of wearable art under the operation of Kering Group, and continuously produce better design and ingenuity, as well as its excellent corporate values.