My Favourite Brand
SCHIAPARELLI
The art of Schiaparelli. Elsa Schiaparelli was a pioneer for many things whether that includes collaborations of art with Salvador Dali or introducing eco-friendly materials into the industry. Her innovative values were truly like no other. Schiaparelli has upheld its reputation for daring beginnings through practise’s that achieve sustainability and keep Elsa’s identity alive. Current creative director, Daniel Roseberry recycled denim jeans through the art of reconstruction to create a fitted haute couture jacket. He remains changing the meaning of Haute couture from doing things such as repurposing denim, his constant use of gold hardware and moulded pieces of jewellery as body parts. He changes the meaning of what fashion is whilst also keeping traditional Schiaparelli values. Schiaparelli’s constant innovation is also what attracts its long list of celebrity affiliates such as Zoe Kravitz, Kylie Jenner, Adele, Lady Gaga and even Beyonce. Schiaparelli’s industry altering work all stems from its initial basic idea; They always start with a very simple garment whether that be a white shirt or a black dress and they transform it into this incredible sensation. It’s not just the sustainable practises that Schiaparelli keep their audience attracted to them with its also the power in which to evolve that people want and are interested in. For example, at their spring/summer 2023 show they showcased a range of oversized garments with broadened shoulders. They even played on the classic pinstripe suit you would expect a man going to the office in the 1930s to wear. This stays relevant and moves along with the time of current fashion because it’s going beyond the binary and the norm of how you would see this particular piece. This show also had many shock factors to it which fits with the brand identity itself. They exhibited an array of dresses with faux taxidermy of animals’ heads. This divided the audiences much, with many saying this was cruel. However, PETA actually contradicted this by defending the brand and saying it displays the beauty of animals and it is actually a protest against trophy hunting. This shows how the brand can stir up controversy with its fast paced change that some people just aren’t ready for, but through all of this Schiaparelli and Daniel Roseberry’s main aim was and will remain to change the definition of couture, stay sustainable through the use of new planet friendly materials and to also achieve beautiful craftmanship all whilst doing this.