Mirror Palais

Mirror Palais, in just four short years, has achieved what many young creatives can only dream of—a devoted, almost cult-like following. Despite many brands struggling during the pandemic Mirror Palais gained 288K followers on Instagram with the first year and is currently at 616K which is massive for an immerging brand. A large portion of the brands success is due to the celebrity and influencer stap of approval. Recently, Mirror Palais has been seen on Jen Ceballos, Emily Ratajowski, Barbie Ferreira, Bella Hadid and Hailey Bieber. 

The Latest Mirror Palais collection, as seen on the New York SS24 runway was a blend of lavish Edwardian fashion and the subversive, clean lines from the 90s. Many of the looks had remnants of the 90’s Vivienne Westwood bridal collection, S/S 1997 “Vive La Bagatelle”. While most of the Mirror Palais followers are Gen-Z and don’t intend on getting married any time soon, it’s the bridalwear which first attracted many to the brand. When Mirror Palais posted a TikTok of a wedding dress prototype asking for feedback, the video received over 1.4 million views contributing to their quick success.

Mirror Palais sits at a high price point, with a price range from £250- £9000. This is because of their commitment to sustainability. The brand operated on a made to order basis, meaning they only use the resources needed and drastically reduce fabric waste. This practice aligns with the views of many conscious consumers today. 

With its unique blend of influences, sustainable practices, and the sheer beauty of their pieces, Mirror Palais has undoubtedly earned its place as many peoples favourite brand of the moment.