My Favourite Fashion Brand
Bershka
With their Instagram bio reading ’CREATIVITY. SELF EXPRESSION. STYLE.’ Bershka is exactly that. Their brand allows you to be expressive through fashion. Their products speak to the every generation, due to their brand being split into three categories – Bershka, Bershka Man and BSK (their teen brand) . Quoted from the website ”BSK is the brand for younger people, and always caters to the interests and needs of this public”.
They make up one of the seven brands in the Inditex Group and are responsible for 9% of the total revenue after only 18 years in business. Other brands in this group include Zara, Massimo Dutti and Pull&Bear.
Their concept is unique and striking, you feel magnetised to their stores which are placed very strategically in the most convenient locations. They have been merchandised in a way that compliments the architecture, the stores feel fresh, exciting. They make you feel a way that fashion should.
As previously mentioned, Bershka offer products for men, women and teens, they have something for everyone. Each piece is carefully constructed and versatile. From their website ”A wide spectrum ranging from casual wear to sports and from basic garments to more fashionable items.” This helps them to appeal to the maximum audience. Another way they do this is by offering ’extra’ products such as shoes and accessories. It’s a simple thing but smart.
Like many other brands in the 21st century, Bershka have a big focus on sustainability. From their website ”We are developing an ‘eco-efficient’ shop management model, by integrating sustainability and efficiency criteria, which will allow for a reduction in energy consumption of 20%.” This new model will be put in place from the stores to the factories to allow for more sustainable practices. Products are being made with more sustainable resources such as organic cotton. These products are marked with a specific label. It is also mentioned that products containing fur or leather have been resourced from farms raising animals for food and not the sole purpose of slaughtering them for their skin.
Overall, Bershka is the future of fashion. They are always testing the limits of fashion and producing exclusive lines and products. They have a strong stand on sustainability in all aspects of their company and offer products at a reasonable price.