Reem Aldawood

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Planet

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An astronomical body that spins around a star or stellar remnant is known as a planet. Due to gravity, it must be massive enough to be spherical but not massive enough to undergo nuclear fusion. Additionally, it should remove planetesimals from its surrounding area. The ability to see five planets in the Solar System by ancient observers, the term “planet” has changed over time. Due to exclusions based on orbital parameters, the International Astronomical Union (IAU) definition of planets from 2006 is still debatable today. Moreover, four huge, low-density gas giants (Jupiter, Saturn, Neptune, and Uranus) and four smaller, rocky terrestrial planets (Mercury, Venus, Earth, and Mars) make up the Solar System’s eight recognized planets, which are split into two primary categories (Topper, 2020).

The production and consumption of goods and services worldwide have evolved as a result of the circular economy. The circular model reorganises the economy around the concepts of minimising pollution and waste while extending the lifespan of products and materials. The need of restoring wilderness areas around the world, developing regenerative agriculture systems, utilising renewable materials, and converting to renewable energy sources cannot be overstated. (Chathamhouse.org 2021).

Sustainability in fashion aims to minimize the harmful effects on the environment and society. Include a number of crucial ideas and methods, such as:
Environmental responsibility: Sustainable fashion works to limit environmental damage. Using eco-friendly materials, reducing waste, energy use, and emissions during production.
Ethical Labour Practises: providing all parties engaged in the fashion supply chain, from artisans to garment workers, with fair and ethical working circumstances. Fair pay, secure jobs, and labour rights are all promoted by ethical fashion.
Longevity and Quality: prioritizing long-lasting clothes in sustainable fashion.
Reduced Consumption: spread awareness between consumers to make thoughtful fashion decisions, valuing quality over quantity. Meaning purchasing fewer, better-quality products that last longer.
Circular economy: sustainable fashion can aid a circular economy in two ways, firstly by reusing materials, and secondly by aiding consumers to be responsible by promoting supply chain transparency.
Innovation: Innovation: using products and materials that sustainable fashion highly priorities, such as sustainable textiles, packaging and eco-friendly dyes.
Consumer Awareness: sustainable fashion should encourage ethical and environmentally conscious decisions between consumers.
Overall, the fast fashion framework, which emphasises low-cost, high-volume production with little regard for environmental or social implications, is being replaced by sustainability in the fashion industry. Instead, it encourages a more mindful and responsible attitude to clothing, in line with socially and environmentally responsible ideas.(whiterose.ac.uk 2015).

The 2030 Agenda for Sustainable Development, which consists of 17 Sustainable Development Goals (SDGs), was established by the United Nations in 2015. These SDGs emphasise the connection between human rights and environmental health as they address issues such as poverty, gender equality, climate change, and more. And one of them is LIFE BELOW WATER which is we must deal with the issue of microplastics generated during synthetic clothing washing if we are to achieve the goal of protecting seas and marine resources. Safe microplastic capture in both home and commercial washing facilities must be regulated by law. (Remake, 2023).







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References:

What is a planet? introduction, definition and attribution of Planet (2020) Toppr. Available at: https://www.toppr.com/guides/physics/astronomy/what-is-a-planet/ (Accessed: 08 October 2023).

(2021) What is the circular economy? | Chatham House – International Affairs … Available at: https://www.chathamhouse.org/2021/06/what-circular-economy (Accessed: 08 October 2023).

(2015) What is sustainable fashion? – eprints.whiterose.ac.uk. Available at: https://eprints.whiterose.ac.uk/99507/1/PDF_Proof%20of%20accepted%20 (Accessed: 08 October 2023).

Audrey Stanton (2023) How the United Nations’ sdgs relate to the fashion industry, Remake. Available at: https://remake.world/stories/news/how-the-united-nations-sdgs-relate-to-the-fashion-industry/ (Accessed: 08 October 2023).

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People

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Social, environmental, and economic factors make up the three pillars of sustainability, which is also known as the “triple bottom line.” Firstly, Fair business practices for both employees and the community are emphasized by the social pillar, which is also referred to as “people.” Secondly, The “planet” environmental pillar promotes the prudent use of resources to preserve the environment. Lastly, The economic pillar of “profit” is generating economic value by taking social and environmental costs into account (Coolset, 2023).

The second-youngest generation, Gen Z, contains those who were born between 1996 and 2010. They are recognised for being digital natives and being greatly impacted by important events like the pandemic and climate crises. They struggle with their mental health and experience financial risk, yet they have a strong sense of idealism and social action, pushing for equality and sustainability. They differ from millennials in that they place a higher value on racial justice and sustainability while prioritising online advocacy, community, and personal expression. Gen Z prefers expressive, constantly-evolving trends and welcomes both quick fashion and thrifting in terms of clothing (McKinsey, 2023).

Brands can discover many ways to attract Gen Z as they use their phones and social media most of the time, companies and brands can get their attention by using social media platforms such as, Twitter, TikTok and Instagram to posting short unique videos to get their interactions. Also collaborating with influencers and celebrities those who use TikTok and InsInstagram to post short clips and do unboxing videos or make-up tutorials because it’s very popular among Gen Z. Moreover, Brands to attract Gen Z must show respect for diversity and other people’s cultures and beliefs and be careful when they want to use it to avoid misunderstanding and problems (Search Engine Journal, 2022).

In nowadays, many brand are responses to diversity to reach more consumers and share awareness and one of these brands is Adidas created the DEI Strategy which means Diversity, Equity, and Inclusion (DEI) and the goal is to “Create An Equal Playing Field for all” within three key pillars the first one People By 2025, they want to see more than 40% of women in global management positions, which will improve diversity, equity, and inclusion. Secondly, Culture attempts to achieve global racial equity by enhancing talent efforts and data collecting, helping underrepresented groups, and fostering inclusivity. Finally, accountability which is a 12-month inclusion programme for leadership is used to develop competency and encourage accountability for transformative leadership ( Adidas, no date).

In order to succeed, a fashion entrepreneur needs to have a keen awareness of consumer preferences and the flexibility to change with emerging trends. Fashion entrepreneurs play a significant role in product development and market positioning by driving the discovery of new talent and facilitating the creation of distinctive designs. They are also in charge of innovating and grabbing customers’ attention in a cutthroat market with lots of options. Moreover, The unique combination of knowledge, drive, and creativity that distinguishes fashion entrepreneurs and enables them to deftly negotiate the highly competitive fashion landscape. They perform well under pressure, keeping a distinct business vision and great self-motivation while building solid client relationships and professional networks. They discover and exploit business possibilities by utilising a varied skill set, managing and growing their fashion businesses successfully. In addition, Successful fashion entrepreneurs have a firm knowledge of business and the dynamics of the fashion industry, which is supported by their proficiency in marketing and their ability to effectively communicate. Their web expertise helps with online brand promotion, while their creativity and innovation drive distinctive market presence. Their drive for success is driven by their confidence, ambition, and resiliency, as well as their proficiency in fundamental math concepts and their capacity to produce engaging written and visual content. Effective business management and operations are made possible by a thorough understanding of technology (Hillman, J. 2022).

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